MediaSpan Kicks Off Ad-Supported Fan Frenzy Football Challenge
With the NFL season officially underway, MediaSpan is kicking off its own ad-sponsored Fan Frenzy Pro Football Challenge, which pits online players against friends, co-workers, and celebrities. By...
View ArticleNFL, Yahoo Team Up to Provide Live Game Webcasts
Yahoo and the NFL have formed an agreement to provide football games live and in their entirety on the Internet for fans outside of North America. The NFL Game Pass can be accessed at...
View ArticleAdvertisers Turning to Consumers in Droves for Super Bowl Spots
Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot...
View ArticleGoing Long!: NFL Goes Overseas And Online To Grow Brand
The National Football League playoffs are here. It is the time of year when the league captures both the imagination and dollars associated with a rabid United States fan base. Sponsors, marketers and...
View ArticleVIDEO: Forbes Launches BrandVoice, Pairs with Cartier for 3-Part Custom...
NEW YORK (October 3, 2012) – Forbes today announced the launch of its first BrandVoice video on forbes.com. For its BrandVoice video debut, Forbes partnered with Cartier to produce “Cartier...
View ArticleNexage Adds Ex-Weather Company Exec McCormack as VP of Publisher Sales, Smith...
BOSTON (November 28, 2012) - Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack (pictured), former sales executive at The Weather Company and the...
View ArticleAffiliate Summit West Preview: The Keynotes, The Networking, The Parties
Welcome, 2013. A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the...
View ArticleTechnology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a...
View ArticleSuper Bowl Ads on Social Media: The Winners and Losers
This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with...
View ArticleSony and Others Pushing Digital Envelope Are Most Poised for Competitive...
Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader...
View ArticlePre-Gaming for the NFL Draft with Sqor, GKV, iProspect
ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay...
View ArticleThe Undiscovered Value of The Social Inbox
ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital...
View ArticleAdblock Plus Asks Twitter to Consider Joining the Acceptable Ads Community
ADOTAS – Adblock Plus posted an “An Open Letter to Twitter” on its blog this morning, inviting the company to consider joining the Acceptable Ads program rather than just follow what many pundits are...
View ArticleDeskSite Partners with NFL Teams to Offer Alternative to Broadcast TV
ADOTAS – DeskSite has just launched a digital video entertainment network that offers advertisers a viable alternative to broadcast television and ad-supported cable. The company announced it has...
View ArticleLet’s Stop Debating Whether or Not Super Bowl Ads are Worth It
ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a...
View ArticleForbes Report: Use of Corporate Internal and External Apps is On the Rise
ADOTAS – Today, Forbes Insights released a report about apps in corporate environments that examines how marketers are integrating them as a core component of the marketing mix to connect with...
View ArticleAffiliate Summit West Preview: The Keynotes, The Networking, The Parties
Welcome, 2013. A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the...
View ArticleSuper Bowl Ad Preview: 60% of the Most Successful Campaigns Launch Before the...
ADOTAS – Did you know that most shared ad from 2013’s Super Bowl has received over 15.6 million views and was shared over 2.74 million times? With Super Bowl Sunday just around the corner, several...
View ArticleNewsjacking Super Bowl XLVII, Plus 17 Hashtag Predictions
ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare...
View ArticleYahoo’s NewFront: New Ad Opportunities, Measurement Capabilities, and More
ADOTAS — Last night at Digital Content NewFronts 2014, Yahoo announced unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all...
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